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Elimax Pure Power non-greasy lotion, for sensitive skin

A unique and powerful non-greasy lotion for head lice and nits. The patented water-based formula was developed for maximum effect against head lice, but to be gentle on sensitive skin.


Elimax Pure Power lotion:
100% effective & 100% sensitive

Free of silicones, insecticides or parabenes


100% effective

Kills lice and nits in 5 minutes

in 1 treatment

up to 3 days

Keeps new lice away (thanks to LPF)


for sensitive skin

Hypoallergenic and dermatologically tested

Tear free:
no eye irritation



Reccomended for long hair

Easy to wash out

Suitable for children as of 12 months

How to use
Elimax® Pure Power?

Elimax® Pure Power consists of two liquids,
which are mixed by activating the bottle prior to initial application.
Activate as follows:

1Press the cap forward
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Hold the bottle firmly and place your thumb over the number 1 on the cap. Press the cap forward into the diagonal position and allow the active ingredient to flow to the bottle.
2Shake the bottle
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Shake the bottle for 10 seconds
3Ready to use!
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Elimax ® Pure Power non-greasy lotion is now ready to use. Open the bottle by snapping the top from the cap. Tip: keep the top and use it to reseal the bottle after treatment.
4Apply the lotion
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Keep a towel around the neck and shoulders during treatment. Apply the lotion copiously to dry hair. Cover the head and hair fully. Work the product in into the hair, paying particular attention to the area behind the ears and the nape of the neck. Leave the lotion to take effect for 10 to 15 minutes (and no longer) while combing the hair with the detection comb. Brush out knots with an ordinary comb or hairbrush first if necessary. How to use the detection comb? Divide the hair into 4 sections. Comb through each section of hair – lock by lock – with the detection comb. Begin as close to the scalp as possible and comb downwards. Remove every louse and nit you find. Set every combed lock of hair to the side. Wipe the lice and nits from the comb with cotton wool.
5Wash the hair
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After combing with the detection comb while the lotion takes effect, wash the hair with an ordinary shampoo. Wash and rinse thoroughly. Check the hair daily over the next 7 days. Repeat the treatment if more lice are found in this period. In most cases a single treatment does the job.

What is LPF and how does it make the hair unattractive to lice and protects against re-infestation for up to 3 days?

Elimax Pure Power contains a Lice Protection Factor (LPF). This ingredient protects the hair up to 3 days against a lice re(infestation), which can be a great help during lice season. It works in 2 ways:


Neutralises electrostatic charge of the hair

Lice don't jump, they are attracked by the electrostatic charge of you hair. LPF neutralises the electrostatic charge of your hair, so lice aren't attracted to the hair.


Conditions the structure and scent of the hair

By adding a specific fragrance that lice dislike, they don't want to move to your hair. No worries, the scent is only sensible for lice, we are not able to smell the difference.

Scientific basis

Are you a pharmacist or scientific worker and are you interested in the research behind Elimax® ?

Frequently Asked Questions

Do you have any other questions about Elimax® or head lice? Our Frequently Asked Questions may have the answer.

Have more lice appeared since your Elimax® treatment? Don’t despair. These little creatures are just as easy to get rid of. More
Are you worried that your child may have head lice? The first sign is itching. Grab yourself a detection comb and read our to-do list. More
Lice and nits are annoying little creatures. Come what may, you will want to stop head lice spreading to your family. This is what you can do. More
Nits, or the eggs laid by lice, are well hidden. But are they only ever found in hair, or do they occur elsewhere? More